Home Ecology Rethinking Fast Fashion Through a Sustainability Lens

Rethinking Fast Fashion Through a Sustainability Lens

by Anna Dalton

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2. The Environmental Impact of Fast Fashion

Fast fashion has an undeniable environmental cost. The industry is one of the largest contributors to pollution, waste, and carbon emissions worldwide. A variety of factors contribute to the environmental damage caused by fast fashion:

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Textile Waste and Overproduction

One of the most significant environmental issues is overproduction. Fast fashion brands produce an overwhelming amount of clothing each year, much of which ends up in landfills. The “throwaway culture” associated with cheap, disposable clothing results in millions of tons of textile waste annually. According to the Environmental Protection Agency (EPA), in 2018 alone, the U.S. discarded approximately 17 million tons of textiles, most of which were from the fashion industry.

Many garments are produced with low-quality materials that wear out quickly, prompting consumers to discard them after only a few uses. Fast fashion companies’ business models encourage this constant turnover of clothing, with garments designed to be worn only a few times before being replaced with the latest trend.

Water Consumption and Pollution

The production of textiles, particularly cotton, is extremely water-intensive. Cotton farming requires vast amounts of water, and much of this water is used in regions already suffering from water scarcity. Additionally, textile manufacturing, particularly the dyeing process, contributes significantly to water pollution. Toxic chemicals used in dyeing can contaminate rivers and streams, affecting ecosystems and local communities.

It is estimated that the fashion industry consumes around 93 billion cubic meters of water each year, a number that is unsustainable if global demand for fast fashion continues to rise.

Carbon Footprint

The fashion industry also has a substantial carbon footprint. Fast fashion’s reliance on global supply chains and transportation contributes to significant greenhouse gas emissions. Shipping garments from factories in Asia to stores worldwide requires massive energy consumption, primarily from fossil fuels. Additionally, the fast fashion model encourages frequent consumer purchases and the subsequent transportation of items from retailers to consumers, further exacerbating the carbon footprint.

It is estimated that the fashion industry accounts for 10% of global carbon emissions, more than the aviation and maritime industries combined. This statistic underscores the urgent need for change in how fashion is produced, consumed, and disposed of.

Microplastics

The widespread use of synthetic fibers, such as polyester, nylon, and acrylic, in fast fashion contributes to the problem of microplastic pollution. These materials shed microplastics every time they are washed, which end up in oceans and waterways, contaminating aquatic life. Synthetic fabrics are non-biodegradable, meaning they persist in the environment long after they are discarded.

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